The process of optimizing mobile apps to rank higher in an app store’s search results is called app store optimization (ASO) . When your mobile app ranks higher in the search results of an app store, it will be more noticeable to potential customers. This will then have a tendency to translate into more traffic to the page of your application in the store. On the other hand, ASO is a latent key to gaining attention in the busy market. Using an iTunes or Google Play search function, which is why ASO is so important, is the critical way mobile users locate apps.
In spite of the platform, one of the main challenges for any application developer is discovery. Being able to be discovered and stand out among equal applications is significant to success for application. As more and more apps are being developed everyday, this is getting more difficult. The app stores were launched to assist developers to discover their apps, but they are not able to aid all the apps in the same way they did when tablet and Smartphone apps were launched in 2008, even as application inventory continues to grow at a rapid pace .
Therefore, it has now become very necessary for application publishers and developers to take their destiny in their own hands and promote their apps in order to boost visibility to improve download of their app.
App store optimization is one of the ways by which application developers can improve the discovery of their app. Enhancing the major product page elements to increase opportunities of standing out in a list view, improve search discovery and better the salability of the page for the purpose of converting to purchase or download. ASO covers all elements of your app’s product page such as screenshots, icon, product description, category, name and keywords you use to portray and sell your app.
Taking a look at these elements from the perspective of a user to make sure that they are working rigorously to market and sell your application is the key concept behind app store optimization. Therefore, ASO ensures that your product page elements are creative, convincing and clear. It endeavored to eliminate any vagueness in what your product provides and attempts to cut through the noise around you in order to make sure that your application can stand out if a user views your app in a category list or finds it in search results. You need to look at your users, your competitors and make use of some key application tools if you want to carry out app store optimization.
Importance of App Store Optimization:
ASO is important for the following reasons:
- ASO Improves search results as well as the instantaneous comprehension in the app store lists with an optimized name.
- It capitalizes on the app ranking opportunities through sub-category and category recommendations.
- Improves search discovery and increase salability with SEO focused Product Description.
- It improves rapid comprehension and brand recall and also increases conversion with screenshots and icon suggestions.
The ecological unit of the app store is changing continuously everyday and the mobile app market is expected to go on with its spectacular growth. Companies are therefore expected to be viable in the ecosystem of the iTunes and Google Play by making use of Forbes.