Know about App Store Optimization
There is a roughly equal number of apps on the App Store and on Google Play. This number has been growing in leaps and bounds, and now it’s somewhere around a million apps for each store. Windows Phone Store has one-fifth of a million, yet it’s a great number as well. For a newcomer app it’s easy to get lost and never found. Owners of smartphones and tablets go to application stores, look through featured apps, top-grossing apps, open the search and enter various words associated with the apps they want to discover; and it’s just great for you if your app can be found there to know about App Store Optimization.
You need to market your application properly, but as much you have to care about ASO, or app store optimization. The purpose of ASO is simple – gaining higher ranking in search results on application stores. The result is that your app can be found more easily. Simple search in application stores accounts for more than half app discoveries. That’s why making yourself visible is a great chance to reach your target audience. But first you need to understand how they try to find what they need. This means the words people use for discovering new apps on the App Store and Google Play. It’s these searches that can lead to increase in downloads, and it’s the widest app discovery channel.
What effects your app’s ranking?
First we should mention keywords. You need to do a research to find relevant keywords, which can (and should) be regularly modified (read: optimized) for better visibility. There is a full app name, which must include main keywords. There are other factors, which are critical, but can not be directly controlled: ratings, reviews, and the total number of downloads. However, all of these affect the ranking – the better they are, the higher the ranking is. Let’s take a look at the first two factors, which are under your control.
App name. The full app name is more than the short word or two that people will see on their homescreens. It’s unique, and undutely it must contain the basic search keywords associated with it. This name is a strong relevance identifier for search, so never miss this chance. On the other hand, the name must not lack creativity and look boring, otherwise many people might as well pass it. Finding the balance is not easy, but it will be worth the time spent on it.
Keywords: What words would you type if you searched for an app like yours? What would others type? Look at the top keywords related to your app’s essence. Then comes the choice of the less competitive keywords which can help your app go higher – get the traffic channel missed by your competitors. And in between are the words that occupy medium search volume, which are useful as well. Pay special attention to localization of your keywords – more languages take more time, but it’s highly important for covering new markets. Do not hesitate to put efforts and experiment with keywords for the sake of success. Then track their success over certain periods of time to find the optimal set – most probably you will not be able to come up with perfect keywords at the very beginning.
App store optimization is not a momentary matter. You need to work with keywords, receive good ratings and reviews, and keep track of the results. Go for a perfect set of keywords by researching and optimizing. You should not start figuring them out a day before the planned submission. A great app always runs the risk of being unnoticed if it suffers lack of preparation and planning. The good results will not show up soon. They will take time and efforts, but together with a great icon and a briefly informative description, the app’s chances to be seen and evaluated will rise higher.