Local search marketing pays realistic dividends for “bricks-and-mortar” businesses. It provides an excellent opportunity capturing both foot traffic and website traffic. It allows a business to claim more space in the local search engine results pages, thereby increasing the chances of customers clicking on your business profile; extremely resulting in better recognition in the local and adjaceted markets, greater sales and increased profits.
Customers nowdays use search engines far more often than they would use the yellow pages of the local phone book. It’s faster and shows customers a map of where the businesses they are looking for is located. If you are not adapting to the internet, your potential customers are probably your competitor’s customers by now.
Even if your business is not actually qualified to sell a product or service online, you need to be where your customers would search or risk being out-competed by other businesses who managed to adjust to new technology sooner. Surveys reveal that close to 82% of consumers already go online instead of using sources like the phone book. Most customers are people who have grown up using the web for local searches and there’s no way they’re going back to the yellow pages now.
If you want your business to last, it is time to make local search engine marketing part of your business and use local search engine marketing to make your site visible to local consumers. Amongst all local search options, Google should be viewed as the starting point for all local search initiatives as it is the search engine that most consumers invariably turn to.
The Influence of Google in Local Search
Google is viewed as the starting point for all search resources. Specialists capitalize on the capability of Google’s marketing tools such as Google Maps, Google Places, and Google AdWords in executing effective online marketing campaigns. Utilizing Google’s online tools will give your business a great advantage in capturing local customers over your competitors.
In local search marketing, customers always look for products and services that are being offered in or around their area. Google assists your business with more than just putting directions to where your business is. As a business, if you want to capture the attention of customers who are looking for businesses like yours, you must capitalize on Google Maps and Google Places.
Google provides businesses with an all-in-one business tool, acting as an online local business directory, a city map, and an advertising space. With a verified Google Places account you can prove that the business establishment listed in Google Maps is really yours. Using appropriate keywords that best describes your business and the products and services it offers, increases the opportunities that your business will appear in almost all related Google search.
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Source by Derek Hayes