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FREE Answers to the 2018 Google AdWords Display Advertising Exam

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Get the google Adwords exam answers now. Pass Google Adwords test

1.If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

A)None of these options is correct
  B) Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search
C) Your daily budget will be adjusted to account for a drop in CTR and in increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns
D) Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.


2.An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

 A) Improve Quality Score and increase cost-per-click (CPC)
B) Decrease cost-per-click (CPC) and increase daily budget
C) Decrease cost-per-click (CPC) and decrease daily budget
D) Improve Quality Score and decrease cost-per-click (CPC)


3.To determine which ad language to target to a user, the AdWords system refers to that users:

A) Chrome Browser setting
B) operating system language
C) home countrys language
 D) Google interface language setting


4.Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

A) Accelerated
B) Optimized
C) Scheduled
 D) Standard


5.An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

A) an ad group specific to the product line with a higher daily budget
B) additional text ads that specifically feature the product line
 C) a campaign with a separate daily budget specific to the product line
D) an ad group specific to the product line with targeted ad tex


6.Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

A) Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.
B) Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
C) Managed placements would be used to target specific sites you had selected as being important to oyur client.
 D) Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.


7.which line of ad text would be disapproved based on Googles advertising policies?

A) Want fast results?
B) Free shipping
 C) Best deals- click here
D) Fast, easy, effective


8.How do managed placements on the Display Network work?

A) Advertisers can guarantee placement on prominent and popular sites.
 B) Advertisers manually select the desired sites on which their ads may appear
C) Keywords are used to place ads next to content that matches the ad.
D) Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.


9.According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?

A) All of these answers are correct
B) Ads can not contain words that are not directly related to the keyword that the ad is targeting
C) Ads cannot use exclamation points (!) or question marks (?).
 D) Ads cannot use call-to-action phrases such as “click here” or “See this site”

10.Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

A) Ads can not simulate email inbox notifications or fake “friends/crush” requests.
 B) Ads can not contain that amount of characters
C) Ads can not contain the phrase “See more!”
D) Ads can not contain exclamation points (!).


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