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App Store Optimization (ASO) – Digital Marketing

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App Store Optimization




App Store Optimization (ASO) is just like SEO (Search Engine Optimization). SEO is for Website and where as ASO is for mobile apps.
This ASO includes the process of ranking highly in an app store’s search results and top charts ranking, Which helps for higher ranking and will drive more downloads for app.
App Store such as such as iTunes for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry

Unlike SEO, app store optimization is still a young and evolving field. Some methods for optimizing an app visibility are known, but the exact ranking algorithms are not known. Some ASO marketers streamline their work by dividing ASO in two distinct processes: keyword optimization and asset optimization.
A decade ago, mobile apps were nearly nonexistent and there was no such thing as an app store. But all that changed when smartphones came into being.

 

ASO
What is App Store Optimization

The first app store was started by Apple for its iOS platform in July 2008 which was soon followed by Google’s app store (now Google Play) for the Android platform.

To perform and implement the ASO we use Some ASO TOOLS for the best result



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